Gris Dior is a signature fragrance that is now more than ever closely tied to the history of Dior Couture. The fragrance is the olfactory expression of the Dior gray, the now-iconic colour Christian Dior loved to celebrate: the couture gray, the sentimental gray of the couturier's family home in Granville, Normandy, and the pearl gray of the shopfront on Avenue Montaigne.