Burberry introduced the fragrant pair inspired by the British rock scene; Brit Rhythm for Him was launched first in September 2013., followed by the feminine edition Brit Rhythm for Her in 2014. In February 2015, new flankers of the fragrances are coming out – Brit Rhythm for Him Intense and Brit Rhythm for Her Floral. Brit Rhythm Floral for Her is a sensual floral composition enriched with citrus fruit.